Friday, October 31, 2014
If the police offer an amnesty for criminals, they would probably run an advertisement saying something like: "The penalty for possessing any of the following weapons is a five-year imprisonment. If you surrender your weapon within seven days, we will not press charges. Remember, five long years-don't be foolish, take advantage of this amnesty now!" They wouldn't hesitate to speak of future punishment to lawbreakers. They would do this because the use of "fear" gets results. Fear is often used in advertising. In the late ‘90s the following was used in billboard advertising: "Diabetes-amputation, blindness, death. It's that serious." That is a scare tactic. It's using fear, but is legitimate, because they are stating the truth. So make sure you don't pull any punches. Speak the truth in love today. There goes another minute. Gone forever. Go share your faith while you still have time.